12.30.2007

Arch@Hearst Tower by Foster


Spacious common areas encourage staff and company heads to interact, allowing for productive and healthy interchange. This space houses the building’s Café 57, which is also used for a variety of events, such as movie premiers and conferences on sustainability. Menus are organic and an in-house farmers’ market for staff comes once a week.


Employees feel that the building fosters a collaborative spirit. Casual meeting spaces are distributed throughout the workspaces, and many private offices were swapped out for more workstations.

On the east side of the building, circulation spaces are pushed out to the perimeter, and private offices are moved inward for more democratic access to natural light and views of Central Park.

The overall office-to-workstation ration was reduced from 50:50 to 20:80, and workstation walls are lowered to foster interaction and openness.


New York City, New York
Foster + Partners/Gensler

Citation for Excellence

By Christopher Kieran

Foster + Partners’ design for a stainless-steel-clad, diagrid structure has given the Hearst Corporation an iconic presence on the New York City skyline [record, August 2006, page 75]. The Hearst Tower’s environmental agenda and unique aesthetic have dominated conversation about the building, but its occupants like to talk about how it enhances their work experience.

The new 46-story structure rises from a six-story pedestal built in 1928 and designed by Joseph Urban as the base for a future tower. But the Great Depression stalled the plans, and the short building served as the Hearst headquarters until Foster used it as the springboard for his design. Moving from 12 offices around the city back to its original home has given the company a more cohesive identity, and fewer private offices encourages more interaction among employees. The overall office-to-workstation ratio has been reduced from 50:50 to 20:80. Shorter workstation walls and casual meeting areas in desirable corner areas also encourage collaboration. Synergy among the leaders of Hearst’s many publications is greater now due to the seamless flow of space in the building.

As interior architect, Gensler designed many of the tower’s amenities. A fitness center, media lab, data center, and digital photo and broadcast studios make Hearst’s media operations run efficiently. Gensler also helped Hearst develop a “tower transition process” to aid employees in moving smoothly to the new workplace.

Increased productivity, an improved corporate image, and a healthy, attractive work environment have made Hearst a more desirable employer and a better company overall. Cosmopolitan publisher Donna Kalajian Lagani says the building has changed her perception of the company. “There is much more camaraderie companywide,” she observes. “I used to say I work at Cosmopolitan. Now I say I work at Hearst first.”

@Source:
http://archrecord.construction.com/ Photo: © Nigel Young

沒有留言:

Search+