Arch@InterActiveCorp Headquarters

InterActiveCorp’s new headquarters, with its iconic, curvaceous form designed by Frank Gehry, serves as a powerful branding tool for its client, declaring this electronic and new-media conglomerate as a cutting-edge and ambitious company. The building also is a key player in the ongoing revitalization of the west Chelsea neighborhood in New York.

The interior, designed by STUDIOS Architecture, is punctuated by incidents of bold color, developing an eclectic aesthetic to suit the client.

The building’s lobby, or “living room” space, boasts one of the world’s largest HD-quality, rear-projection screens and frequently hosts events for galleries and nonprofit organizations.

The building’s fluctuating envelope creates powerfully dynamic interior spaces that liven the workplace and reflect the creativity and diversity of the many brands working under one roof.

Customized, 120-degree workstations are designed to fit into the unique floor plans resulting from the building’s shape.

New York City, New York
Gehry Partners/STUDIOS Architecture

Award of Excellence

By Christopher Kieran

Frank Gehry’s first New York building, the highly anticipated InterActiveCorp (IAC) Headquarters, has been likened to the flowing pleats of a skirt, or the billowing sails of a ship floating along the Hudson River. The 10-story building near the Chelsea Piers Sports Center has fans and critics wondering what it says about the direction of the architect’s work. Meanwhile, the client is thriving and finds its own creative enterprises stimulated by the unique plan of its new facility.

IAC is an electronic and new-media conglomerate that includes the Home Shopping Network and more than 60 Web-oriented brands, such as Ticketmaster, Expedia, Lending Tree, Citysearch, and Match.com. The new IAC Building’s dynamic form reflects the aggregation of these diversified brands under one roof. STUDIOS Architecture’s interior design makes clever use of customized, 120-degree workstations that stretch out across the irregular floor plates, folding into the unusual spaces created by the building’s fluctuating envelope. Contrasting the ethereal palette of the curtain wall, STUDIOS punctuated the muted interior spaces with incidents of color, developing an eclectic aesthetic to suit the client.

IAC is among a number of forces stoking the revitalization of the West Chelsea neighborhood. Opening up to its new neighbors, the ground floor of the IAC is a “living room” space for the community. Galleries and nonprofit organizations host events in the lobby, which boasts one of the world’s largest HD-quality rear projection screens.

Gehry may not have stamped his long-awaited signature onto the New York skyline, yet with IAC he has created a building that brings identity to a neighborhood in flux and to a corporation whose distinct entities can now function as a more effective conglomerate.

@Source: http://archrecord.construction.com/ Photo: © Albert Vecerka / Esto