It may be fashion week, but today at his fashion show, Giorgio Armani announced a new alliance, with Korean electronics giant Samsung. Together they unveiled a new phone, designed by Giorgio Armani and engineered by Samsung. The new ultra slim credit card-sized Giorgio Armani – Samsung phone will be available in Europe from November and as if to distance themselves from the competition, announced that they are also developing an LCD TV together.
The touch screen model features the cutting edge technology we've come to expect from a Samsung model (including a 3 Megapixel camera and 2.6" LCD display), together with the sleek elegance we know and love from the Giorgio Amrani's label. Armani said of the collaboration, 'Today fashion has exapnded to encompass our way of life, not just how we dress, but how we design our home, the hotels we stay in, the car we drive and the technology we buy. We make as much of a personal statement with the mobile phones we carry or the televisions we have in our living rooms as we do with the shoes and bags we wear or the furnishings we place in our home.'
Armani, no stranger to brand extension, already has a home collection, a kitchen, an interior design service, cafes, bars, restaurants, a nightclub and hotels in the making. The TV, which will unveiled in January, will be part of his Armani/Casa collection.
@Source: http://www.wallpaper.com/technology/giorgio-armani-samsung-phone/1764
Upon entering the store, which previously housed the SoHo branch of the Guggenheim Museum, visitors are met with a largely vacant space dominated by an oversized, round elevator. OMA is said to have spent two months of research "investigating ways to reinvent the retail experience." Perhaps as a result of this, the ground floor only has a small amount of merchandise, relegating the majority of merchandise and actual shopping activity to the basement level, which feels cramped and lacks appropriate lighting.
The store's main design component is the half pipe-like wooden curve that connects the two floors visually. On the Broadway side, the curve has steps and serves as a place for clothes to be shown. According to OMA, this portion of the half pipe also serves as place for people to try on shoes, though in reality the shoe department is under the stepped side of the curve, and seating is provided there for shoppers. The other side of the half pipe is a steep curve that leads the eye back up to the ground level, and has metal cages with merchandise hanging above it. Made of zebrawood, the large half pipe does not seem to be aging well, in particular its edges, which seem to have worn down prematurely. On the curved end, a stage can rotate out creating a performance space, thereby making the stepped end work as seating for such events. Koolhaas sacrificed a great deal of retail space on both floors in order to have what he refers to as a "big wave", and though its visual effect is strong, it seems to greatly impair the shopping experience due to it largely being unused space that impedes proper traffic flow in the basement level.
Once shoppers descend into the basement level via wooden stairs that go alongside the "big wave", there are shopping spaces on either side; a small room off to the left and a larger space to the right, which is itself broken up into small rooms. Here Koolhaas decided to leave sheetrock bare, which serves as an interesting counterpoint to the technological gadgetry that dominates the basement level. Of these gadgets, the most interesting are those found in the changing rooms, which are so often used by sightseers rather than shoppers, that on my last visit they were closed off and used to display mannequins. The changing rooms have sliding glass doors made with SGG's Priva-Lite technology, a glass with liquid crystal film inside that becomes opaque when an electric current through the film is cut off. Much like a two-way mirror, the customer trying on clothing continues to see those outside, while they can't see the customer who is left to trust the technology while he or she strips down. Though the technology is impressive, the glass doors seem bulky and closely resemble your average suburban sliding glass door, aside from the fact that these can be closed by a foot-operated switch on the floor of the changing room. 
